Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

- levels of pre- and post-consumer recycled content;

- energy use;

- water use; and

- levels of emissions during paper production.

Chris Grond, Quad/Graphics’ director of paper purchasing, says the tool will help printers and print buyers see the environmental big picture. “There are some organizations that believe it’s all about recycled content. Others believe it’s about using paper suppliers that have achieved certain certifications,” Grond notes.