Beyond the Recycling Bin
Environmental considerations and options for your catalog and direct mail pieces.
Early adopters comprise a mix of publishers, printers and direct marketers, including J.C. Penney, L.L. Bean, Office Depot, Quad/Graphics, FedEx, Target, Nike, Norm Thompson Outfitters, Recreational Equipment Inc. and The Hearst Corp. Representatives from these organizations are working alongside the Paper Working Group to test and fine-tune the tool, which the group says will go live by year’s end. Access to the electronic solution will enable users to compare suppliers’ standings for:
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