Beyond the Recycling Bin
Environmental considerations and options for your catalog and direct mail pieces.
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Enabling Smart Buying Habits
To best utilize paper lifecycle data — and to make the wisest choices in paper — catalogers need a system for managing environmental data, UPM-Kymmene’s Riebel proffers. “Have an environmental report card that you ask your suppliers to fill out annually. The report card should cover the total environmental impact, from forestry all the way through to the finished roll of paper. It should require detailed information about emissions, water use, type of forest certification and so on,” he advises.
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Gretchen Peck
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