Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

Whether or not to use recycled papers should be based on more than environmental benefits, suggests Neenah Paper’s Gerry Rector, senior brand manager. “Catalogers also should consider whether designing using recycled papers increases response, makes the product look better, increases time in the hands of consumers or adds to the visual impact of the print. We recommend a trial catalog before deciding.”