Beyond the Recycling Bin
Environmental considerations and options for your catalog and direct mail pieces.
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So why aren’t more catalogers making environmentally sound choices? Officials at Environmental Defense, a New York City-based, nonprofit environmental advocacy note “Recycled paper is not widely used in catalogs, mostly due to outdated notions that it doesn’t look as good, and that it costs a lot more. These myths recently have been proven wrong.”
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Gretchen Peck
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