Environmental considerations and options for your catalog and direct mail pieces.

By Gretchen Peck

Last January, the company published its Green Book catalog of environmentally friendly products, which Office Depot touts as the only environmentally preferable office products catalog printed on elemental, chlorine-free, 100 percent PCW, recycled paper.

Norm Thompson Outfitters is another cataloger that has taken a lead role in environmental advocacy. As just one example of its ongoing commitment, the Portland, Ore.-based merchant announced in April that it had changed papers for its Sahalie catalog and all corporate order forms to Domtar’s EarthChoice papers. Sahalie, the cataloger noted, was the first of its kind in North America to be printed on paper made with fiber from forests certified to FSC standards.