Envelope Vendors Seek Piece of Postal ‘Summer Sale’ Pie

Mailers looking to take advantage of the USPS’ Standard Mail Volume Incentive Program, also known as the “summer sale,” may need to add to their volumes to qualify for the postage discounts. And with 30 percent postage rebates available to qualified mailers on incremental mail volume from July 1 to Sept. 30 of this year, some may consider cranking out postcards or letters to draw traffic to their Web sites.