Enthusiasm and a willingness to take chances keep Larry Levine at the top of his game

By Matt Griffin and Catalog Success

* Learning to fail. “I always tell my son that the best hitters in baseball hit only three out of 10. You have to learn to live with that. There’s failure out there, and you’ve got to learn to deal with it.”

What he loves about cataloging: “I like the excitement of sending a catalog out — it’s seeing it go out and seeing how people respond. It’s that almost immediate validation — or invalidation — of your ideas. It’s a lot fun.”