Risks & Rewards
Enthusiasm and a willingness to take chances keep Larry Levine at the top of his game
Key points to his success:
* ”I love challenges, and I’m a creative guy, so when I do something, I do it with a lot of enthusiasm.”
* Taking chances. Citing the poor economic climate in which he started the catalog, Levine admits it was a tough decision to expand his wholesale business. Still, he felt the opportunity to try something new was worth the risk.
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