Enthusiasm and a willingness to take chances keep Larry Levine at the top of his game

By Matt Griffin and Catalog Success

Greatest initial challenges: “Learning a new industry and understanding the real business behind the business. Coming up with a business model and a personality for the catalog wasn’t simple,” he says. “Marketing comes easy to me; it was the basic business that was tough. Fulfillment, phone center, software, all of that we had to learn.”