Enthusiasm and a willingness to take chances keep Larry Levine at the top of his game

By Matt Griffin and Catalog Success

His creative endeavors: “I’ve written for Jay Leno on ‘The Tonight Show,’ and I used to do a talk show in the Midwest. And I compose music. I’m a guy who has to create.”

How the catalog got started: Levine reveals he had long thought about starting a catalog and naming it after the street on which he grew up. And while he started the wholesale company in his basement with only his dog by his side, Levine had the benefit of 15 years in business when he expanded his main operations in Blacklick, Ohio, and opened a catalog call center and distribution facility in Columbus, Ohio.