Enthusiasm and a willingness to take chances keep Larry Levine at the top of his game

By Matt Griffin and Catalog Success

Background: Larry Levine founded and runs Impulse Wear, the wholesale company that spawned Eden Lane. Started in 1987, this wholesale business sells heat transfers for athletic wear and heat transfer equipment and paper, while the Eden Lane catalog division sells gifts and apparel to consumers.

About Eden Lane
Catalog established: 2002
Headquarters: Main offices are in Blacklick, Ohio, and catalog operations are in Columbus, Ohio
Primary merchandise: Gifts and apparel
Annual circ: More than 8 million
Primary demographics: Women age 40 and older