Ensure a Positive Customer Experience With Accurate Data

Lastly, errors can occur at the point of sale (POS). More and more retailers are collecting contact information at the POS to enhance marketing efforts and customer loyalty programs. If not done correctly, bad data can filter into these programs and negatively impact marketing campaigns.

So, how do retailers solve these problems? By placing verification tools at each of these points of entry, retailers can not only ensure the accuracy of their data, but also speed up data entry times. Interactive tools prompt users for missing information and ensure that all collected contact data is valid and deliverable, increasing a retailer's opportunities for a sale.