Ensure a Positive Customer Experience With Accurate Data

Data comes from many different places. With the diversification of the retail sector, cross-channel retailers have to be more careful than ever with so many points of customer contact data entry. The worst data often originates from e-commerce sites, where customers enter their own information. Customers are often in a hurry to complete their orders, and can mistype information or forget fields altogether, leaving retailers unable to deliver the order or market to them in the future.