3 Email Engagement Metrics Worth Tracking

By Tom Sather

Tom Sather is the senior director of research at Return Path, an email marketing solution that helps to improve deliverability and ROI.

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Companies:
Return Path, Inc.

Tom Sather Author's page Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.

Engagement Metrics: Listen for the Sound of Customers Leaving