By
Tom Sather
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These metrics can help you identify and solve a real problem before it impacts the health of your customer relationships. While testing email optimization tactics can help you find the right approach to reactivating subscribers, there’s one more area to explore when you’re diagnosing flagging engagement: rendering. Declines in any of these metrics may be related to erosion in your user experience as messages fail to render properly in changing email clients and increasingly used mobile devices. Identifying (and fixing) a rendering problem could save you from tinkering with a program that’s otherwise not broken.
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- Companies:
- Return Path, Inc.
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