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Executive Level: In years past, many of the industry’s top leaders started their own businesses. Names such as Leon Leonwood Bean and Lillian Vernon come to mind. Despite humble beginnings, these pioneers helped shape the direct marketing industry.
Today’s direct marketing CEOs primarily are culled from corporate backgrounds, so they come to the job with strong market and customer knowledge, and are much more familiar with technology than their predecessors.
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Jerry Bernhart
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