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Facing a highly fragmented marketplace, these senior-level direct marketers are driven by improved efficiencies and ROI. They achieve dramatic improvements in marketing objectives because they come armed with knowledge of new technologies and new media. Unfortunately, with these gains come a shorter fuse. According to Spencer Stuart, a worldwide executive search consulting firm, the average stay for CMOs at the top 100 branded companies is a mere 23 months. In general, only one in 10 CMOs stays on the job more than three years, and direct marketing is no exception.