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The Talent Pool

As an employer, what can you expect to find as you look to fill key positions in catalog marketing, operations and merchandising?

Marketing: Marketers are gaining influence in the C-suite as the demand for marketing accountability increases. Today’s chief marketing officers have broader backgrounds than they did a few years ago, offering experience in advertising, public relations, direct marketing and even brand management. This skill set is highly desirable, as catalog marketers with branding expertise can do more than just create a catalog. They can turn that catalog into a brand with certain expectations of benefits between the catalog and consumers, then integrate that with the Web.