Employer’s Woes
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Recruit promising college graduates. Talk with local colleges to determine which majors produce good candidates for your business (e.g., business administration, retail merchandising, marketing), and ask to speak to seniors in those programs. The goal is to expose promising young minds to the world of multichannel commerce. After all, how many college graduates say, “I want to run a contact center for a toy catalog?” The trick is to get qualified candidates interested in pursuing catalog management careers.
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Reported Donna Loyle
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