Employ Big Data to Make the Holiday Retail Season Merry and Bright
By using technology and big data to level the pricing playing field, connect on a personal level with consumers and sustain their existing core customer base, retailers can go into the holiday season with a significant competitive advantage. Retailers who embrace the role that big data plays in the new omnichannel marketplace will enjoy a very merry holiday season.
- Companies:
- Harvard Business Review
- People:
- Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
