Employ Big Data to Make the Holiday Retail Season Merry and Bright
Marketing tools are available from companies like Pursway that can not only help identify frequent shoppers, but also influencers and brand ambassadors by viewing data in a social context. Maintaining relationships with core customers is especially important during the holiday season, when new customer growth may spike as family members and friends buy gifts, but retailers may not actually be growing their primary customer base. Customers who have strong brand loyalty are less likely to turn to their smartphones to find reviews or compare prices when the time comes to purchase.
- Companies:
- Harvard Business Review
- People:
- Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
