Employ Big Data to Make the Holiday Retail Season Merry and Bright
A well-executed loyalty program is another way to form a personal connection with key customers. Many existing loyalty programs were developed in part as a method of collecting transactional data from customers. Now with more sophisticated technology available to aggregate and analyze the information, retailers can identify their most engaged customers and offer them real value.
- Companies:
- Harvard Business Review
- People:
- Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
