Employ Big Data to Make the Holiday Retail Season Merry and Bright
Creative marketers can take this strategy to the next level by going above and beyond merely offering a discount and incentivizing their best customers with a memorable experience or special treatment. For example, an apparel retailer catering to the 18- to 24-year-old demographic might host elaborate after-hours events at stores located near college campuses the day after mid-terms or finals week to help students get a head start on their holiday shopping. The brand could choose to only grant access to verified college students. Connecting with consumers on a personal level builds customer loyalty and is one of the most effective ways to counteract showrooming.
- Companies:
- Harvard Business Review
- People:
- Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
