Employ Big Data to Make the Holiday Retail Season Merry and Bright
Comparing prices is one of the top ways that cost-sensitive consumers are using their smartphones in-store. Computer algorithms are now available that can monitor competitors’ pricing and react by making adjustments to campaigns, promotions and pricing in near real time. Flexible pricing strategies can mean the difference between making a sale and losing one.
- Companies:
- Harvard Business Review
- People:
- Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
