Employ Big Data to Make the Holiday Retail Season Merry and Bright
As the popularity of omnichannel shopping has increased in recent years, retailers are able to capture data about billions of customer interactions and transactions from multiple touchpoints. Using this information and external data available from third parties like Datalogix, Compete, Nielsen, Acxiom, etc., retailers can zero in on what their customers want and quickly respond to their needs to increase sales and customer satisfaction. Real-time pricing, personalization and using loyalty data are all effective strategies that harness the power of big data to encourage consumers to complete their purchase in-store rather than buying from a competitor via a smartphone or going home to buy online.
- Companies:
- Harvard Business Review
- People:
- Nielsen
As the CEO of SheerID, Inc., Jake has advanced the company to its position as the proven leader and pioneer of identity marketing, a new form of personalization to help brands connect with consumer communities like students, teachers, and the military. He spends much of his time and energy on the strategic direction, growth, and development of SheerID. When he is not concentrating on channel expansion, strategic partnerships, and product strategy, Jake is consistently pushing to achieve company milestones ahead of time and under budget.
