Customer Acquisition: EmpireCovers.com Acquires New Customers Via Google Shopping

Google Shopping provides consumers with a new shopping experience within Google search, while giving marketers who use product listing ads (PLAs) more control over when and where their products appear in search results.

"Under the Google Shopping model, we have more control to set pricing and bids on product-specific categories," said Robert Brous, search engine marketing manager at EmpireCovers.com, in a company press release. "We know that we'll be served in the most relevant places. We can quickly and easily maneuver to capitalize on the product categories that beckon niche companies similar to ours, and can compete with them intelligently."