EmpireCovers.com Acquires New Customers Via Google Shopping

By Melissa Campanelli

EmpireCovers.com, a Philadelphia-based online retailer that manufactures and sells automotive, marine, patio and power sport protective covers, has seen new customer acquisition as well as its clickthrough rate increase since launching a program on Google's new Shopping platform earlier this year. In addition, EmpireCovers.com's cost-per-acquisition (CPA) and cost-per-click (CPC) rates have declined since it began using Google Shopping.

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Companies:
Google

People:
Robert Brous

Places:
Philadelphia

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: EmpireCovers.com Acquires New Customers Via Google Shopping