Email Promotions and Sales that Stand out and Capture Consumers

By Reggie Brady

4. Make it Fun
Sometimes a tongue-in-cheek tone can connect with your readers.

One clever example is from JetBlue. The main headline read: "OUR CFO IS AWAY. It's time for a sale before he gets back on August 6th."

The airline used dynamic personalization to feature fares relevant to recipients based on their geographic locations. There was also a contest that wasn't featured prominently, which encouraged readers to enter to win one of eight trips the company was giving away in a 10-day period.

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Experian
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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: The BIG SALE!