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Reggie Brady
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March marked:
- St. Patrick's Day;
- daylight savings time;
- employee appreciation day;
- the first day of spring;
- national nutrition month;
- national craft month, and more.
Disney Shopping used the subject line: "Don't Be Late! Daylight Savings up to 30%." The email featured Alice and the white rabbit from "Alice in Wonderland." The rabbit was holding a clock, and the promotional code was "Daylight."
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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