Email Promotions and Sales that Stand out and Capture Consumers

By Reggie Brady

The experience also made me feel more connected to Talbots. Don't you think someone who spends more than half an hour on your site also will spend money with you online?

3. Take Advantage of Events and Holidays
Of course marketers wrap promotions around the major holidays, but there are many other opportunities available. There are online resources that allow you to plan for events and holidays. Take the time to review them, and create a calendar of events that makes sense for your business to target. This is a chance to connect and resonate with recipients.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: The BIG SALE!