Email Applied: The BIG SALE!

My favorite example from the past year was a clever engagement strategy from Talbots. The email highlighted "Your Worst Valentine's Day Gifts Ever!," which encouraged recipients to read the contributions and then add their own.

There were hundreds of posts. I spent more than a half-hour on the site perusing the user-generated entries. Some were hilarious! My favorite was from a woman whose husband bought her a beautiful silk teddy and robe. All was going well until she modeled the outfit for her husband and he murmured, "It looked way better on the girl in the store."