Email Promotions and Sales that Stand out and Capture Consumers

By Reggie Brady

1. Don't Just Have a Sale, Offer Coupons
Coupons are a more tangible representation of a sale. A recent study by Experian CheetahMail found that, in most cases, coupon-based campaigns had significantly higher open and clickthrough rates for clients who used this technique, leading to a 64 percent increase in revenue per email. That's substantial.

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Companies:
Experian
Office Depot
Reggie Brady Marketing Solutions
Talbots

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: The BIG SALE!