Email Applied: The BIG SALE!

Promotions are an important part of every marketer's email strategy — sales, discounts, discounts with purchases, gifts with purchases, free shipping, etc. These workhorse communications shouldn't be overlooked. They work well to motivate buyers to take actions, but they're not showstoppers. They won't make you stand out from the pack.
Strive to amaze and delight your audience from time to time. You'll cement their loyalty and keep them opening and reading your emails. Here are some easy ideas to try.