Email Applied: 5 Ways to Grow Your Email Marketing Revenues

Here are some thoughts to help those email marketers who haven't used segmentation before:

• Start slow. Identify two or three meaningful target groups within your list.
• Measure results. Did the segmentation have a positive impact on results?
• If results show success, slowly increase the percentage of emails you send using segmentation.

5. Make sure your emails are optimized for mobile devices. Over 40 percent of emails today are opened on a mobile device. By the end of 2013, we could see more emails opened on mobile devices than on desktops. Don't assume the majority of subscribers on your list will initially open your emails on a mobile device, then come back to read them on a desktop. That's a myth! Studies show over 98 percent of emails are opened and read on only one device.