Email Applied: 5 Ways to Grow Your Email Marketing Revenues
Follow these easy tips, then sit back and watch your email results improve
This is a complex topic for sure, so here are some summary points:
- There are four authentication systems currently in place: SPF, Sender ID, Domain Keys and DKIM.
- Different ISPs will recognize some or all systems.
- Ask your ESP what authentication systems it supports.
- DMARC, an industry group that standardizes how email receivers perform email authentication, is a good resource at your disposal.
4. Employ segmentation regularly to be more relevant. Some emails should reach your entire audience, while others will perform better when targeted to specific subgroups of your subscribers. The top attributes used by B-to-C marketers for segmentation are demographic, geographic and behavioral data. Behavioral data identifies product categories and offers that recipients click on regularly from your emails. For example, a bookseller might identify a segment of mystery buffs made up of individuals who click on mystery titles multiple times over a given time period.
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