5 Ways to Grow Your Email Marketing Revenues

By Reggie Brady

Many marketers put administrative messaging at the very top of their emails — for example, "View in a web browser." An email from Best of Web Buyers Guide viewed on a mobile device displayed the subject line followed by "Finding us in your spam." The company wants recipients to add its sending address to their address book, but with incomplete display, the viewer may just associate the message with spam.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: 5 Ways to Grow Your Email Marketing Revenues