5 Ways to Grow Your Email Marketing Revenues

By Reggie Brady

If your ESP doesn't offer this feature, it's relatively easy to set up test cells and make your own determination of the winner. Commit to doing this regularly.

2. Use a marketing snippet in the pre-header. A "snippet" plays off the subject line and presents readers with additional appealing details.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: 5 Ways to Grow Your Email Marketing Revenues