Email Applied: 5 Ways to Grow Your Email Marketing Revenues

1. Test subject lines at least twice a month. You know subject lines drive open rates. Your primary mission is to get more subscribers to open your message. If they don't open, they can't engage.

Some email service providers (ESPs) have a nifty feature that allows you to set up a subject line test. You define test cells and whether opens or clicks are your success metric as well as the number of hours to run the test. The ESP can then automatically send the winning subject line to the balance of your list after the initial time frame. What's not to like about optimizing results to boost response!