Email Applied: 5 Ways to Grow Your Email Marketing Revenues

It's critical for retailers to optimize their emails for mobile devices. Here are some simple things you can do:

• Your email width should be narrow — between 485 pixels and 525 pixels — to enable more of your content to display.
• Place your headlines, calls to action, links and buttons on the left-hand side to be sure all can be seen, allowing users to take advantage of your content and offers.
• Don't place links and call-to-action buttons too close together. You want mobile users to be able to interact easily with your email content and navigate your site seamlessly.
• Don't put large images near the top of your email. Doing so will push your content down and can limit how much of your email can be seen by mobile readers.

By putting these five tips into practice, your brand should see improved results (i.e., more engagement and conversions) from its email program.