Email Applied: How to Use Segmentation to Increase Email Relevance

How to Develop Segments
Marketers have a virtual palette to work with. If you've been paying attention to data collection and work with an email service provider (ESP) that offers integrated web analytics, you know sign-up and/or preference center information, those who have opened an email, those who have clicked on a specific link in your email, those who spent time browsing product categories, those who haven't opened your emails in months, and more.