How to Use Segmentation to Increase Email Relevance

By Reggie Brady

You've likely heard the statistic before, but it's worth repeating: The average American consumer is bombarded with over 5,000 marketing and advertising messages per day. Email is still a workhorse channel, with estimates having the average consumer receiving more than 30 emails per day and business people over 40 per day. (I bet anyone reading this column receives much more!)

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Companies:
Brooks Brothers

Places:
Boston
Los Angeles

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: How to Use Segmentation to Increase Email Relevance