The Company Store's Perfect Execution of the ‘Flash Sale’

Below the main offer is a separate block advertising The Company Store's "NATIONAL FAMILY PAJAMA NIGHT," with the date and another red button (which here says "LEARN MORE"). The date "11.02.2013" is a great deadline device to prompt action for this email, which was sent on Oct. 23. The date is flanked by four stars on both sides in order to attract attention.