The Company Store's Perfect Execution of the ‘Flash Sale’
In contrast, The Company Store hasn't sent many flash sale emails. In fact, among the 133 emails captured by Who's Mailing What! this year, only one recent email used the flash-sale strategy. However, The Company Store clearly did its homework.
The subject line grabs attention with orange type and the first words in all caps, "FLASH SALE," and then the precise offer, "Buy ANY Towel, Get One 50% OFF!"
- Companies:
- Ann Taylor
- Company Store
- People:
- Ann Taylor
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