The Company Store's Perfect Execution of the ‘Flash Sale’

For example, look at some subject lines from Ann Taylor in 2013: "MYSTERY flash sale! What will you SAVE?"; "Fashion Flash Sale! 50% Off SALE (In-Store & Online)"; "FLASH! FLASH! FLASH!"; and "In the mood for a FLASH SALE tonight?" Clearly, Ann Taylor is in the mood, for it's used "flash sale" in at least 14 emails this year alone.