The Company Store's Perfect Execution of the ‘Flash Sale’

"As of 2011, deal-of-the-day sites have continued to grow in popularity, although new concerns have arisen over the longevity of the concept and the financial viability of one-day deals for small businesses." Well, now it's late in 2013, and the concept clearly is still clicking with consumers.

One peek into Who's Mailing What! — the most complete library of email and direct mail in the world, in which you can track companies and all their campaigns — reveals that among retail traffic builders, the use of "flash sale" in the subject line remains very popular.