8 Ways Amazon's Service Shines

8. Always learning: In 2009, Amazon purchased online shoe retailer Zappos. Admired for its stellar customer service (including a 365-day return policy), Zappos clearly shared values with its new parent. But while Amazon could have enforced its own policies and regulations on the smaller company, it didn't. It allowed Zappos to continue building its brand. What's more, Amazon adopted one of Zappos’ policies. Starting this year, Amazon will offer from $2,000 to $5,000 to any employee who wants to quit. Maintaining a dedicated staff that truly wants to be part of the team is critical to the online retailer. Amazon's merger with the smaller, innovative Zappos shows that the e-commerce giant still believes there's always more to learn.