8 Ways Amazon's Service Shines

6. Lenient return policy: Amazon's lax return policy means customers don't have to worry about being a little too fast and loose with one-click shopping. Amazon makes sure items purchased are accepted for returns within 30 days of receipt. For example, I once ordered a product, submitted the return form, and was informed by Amazon that I would receive the refund but returning the product wasn't necessary. Furthermore, in disputes between the customer and other merchants, Amazon's willingness to put the customer first has been largely responsible for it becoming the most trusted brand in the country.