8 Ways Amazon's Service Shines

4. Intense personalization: You know those emails you get that say, "Hey, Mary, look at these products!" That's kids’ stuff. Amazon is constantly perfecting a genuinely tailored shopping experience with relevant and interesting products directed to each individual. This includes personalized emails, site zones and shipping items closer to you before you order them. That's right. Products that are viewed more frequently and for longer periods of time are sometimes pre-emptively shipped to warehouses closer to your location so if and when you order, they'll get to you that much faster.