The Causes of List Fatigue

Tip #1: Review how you’re segmenting your housefile. For example, if you’ve been using recency, frequency, monetary (RFM) value-based segmentation, and you’ve historically looked primarily at recency and monetary values as criteria, then perhaps frequency needs to be brought into the mix, says Grant. Sometimes the best strategy simply is to change the values of what you’re modeling to take a fresh look, he says.